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Privacy Policy of HBS GmbH

  • I. Name and address of the responsible person

    The person responsible within the meaning of the basic data protection regulation and other national data protection laws of the member states as well as other data protection regulations is the:


    HBS GmbH Zeltsysteme Promotionsausstattungen

    Im Eichwald 7

    65599 Dornberg-Frickhofen


    Tel.: +49 (0) 6436/91220

    Fax.: +49 (0) 6436/912299

    E-Mail: info@rukuevent.com

    Website: www.rukuevent.com


    II. Name and address of the data protection officer

    IFK Consulting

    Stephan Kerschbaumer

    Vittorio Veneto Straße 67

    I-39042 Brixen (BZ)


    General information about data processing


    III. Scope of processing of personal data

    In principle, we process personal data of our users only to the extent necessary to provide a functioning website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies to cases in which prior consent can not be obtained for reasons of fact and the processing of the data is permitted by law.

    Legal basis for the processing of personal data

    Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) as legal basis.

    In the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GD as legal basis. This also applies to processing operations required to carry out pre-contractual actions.

    Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, Art. 6 para. 1 lit. c GDPR as legal basis.

    If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the first interest, Art. 6 para. 1 lit. f GDPR applicates as legal basis for processing.

    Data erasure and storage duration

    The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage is deleted. In addition, such storage may be provided for by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. Blocking or deletion of the data also takes place when a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for conclusion of a contract or fulfillment of the contract.


    IV. Provision of the website and creation of logfiles

    Description and scope of data processing

    Each time our website is accessed, our system automatically collects data and information from the computer system of the calling computer. The following data is collected here:

    (1) Information about the browser type and version used

    (2) The operating system of the user

    (3) The Internet service provider of the user

    (4) Date and time of access

    (5) Websites from which the user’s system accesses our website

    (6) Sites that are accessed by the user’s system through our website

    The data is also stored in the log files of our system. Not affected by this are the IP addresses of the user or other data that allow the assignment of the data to a user. A storage of this data together with other personal data of the user does not take place.

    Legal basis for data processing

    The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f GDPR.

    Purpose of data processing

    The temporary storage of the IP address by the system is necessary to allow delivery of the website to the computer of the user. To do this, the user’s IP address must be kept for the duration of the session.

    For these purposes, our legitimate interest in the processing of data pursuant to Art. 6 para. 1 lit. f GDPR.

    Duration of storage

    The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of collecting the data for providing the website, this is the case when the respective session is completed.

    Opposition and removal possibility

    The collection of data for the provision of the website and the storage of the data in log files is essential for the operation of the website. There is consequently no possibility of contradiction on the part of the user.


    V. Use of cookies

    Description and scope of data processing

    Our website uses cookies. Cookies are text files that are stored in the Internet browser or the Internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened.

    We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser be identified even after a page break. The following data is stored and transmitted in the cookies:

    (1) language settings

    (2) Items in a shopping cart

    Google Analytics

    We also use the software tool Google Analytics. In this case, so-called analysis cookies are used, which allow an analysis of the surfing behavior of users. The software places a cookie on the user’s computer. If individual pages of our website are called, the following data is stored:

    (1) (Anonymized) IP address of the user’s calling system

    (2) The called website

    (3) The website from which the user came to the accessed website

    (4) The subpages that are called from the called web page

    (5) The length of stay on the website

    (6) The frequency of calling the website

    When using the analysis cookies, we use the program function “Activation of IP anonymisation” provided by Google Analytics. However, this will truncate the IP address of Google’s users beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

    We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.


    Cookies are stored on the computer of the user and transmitted by this to our website. Therefore, you can control the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted. In this case, not all features of our website may be fully exploited. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=en

    You can prevent the collection of your data by Google Analytics by clicking on the following link. https://tools.google.com/dlpage/gaoptout/eula.html

    Legal basis for the processing of personal data

    The legal basis for the processing of personal data using technically necessary cookies is Article 6 para. 1 lit. f GDPR. The legal basis for the processing of personal data using cookies for analysis purposes is the consent of the user Art. 6 para. 1 lit. a GDPR.

    Purpose of data processing

    Some features of our website can not be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page break The processing of the personal data of users allows us to analyze the surfing behavior of our users. By analyzing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. For these purposes, our legitimate interest lies in the processing of the data according to Art. 6 para. 1 lit. f GDPR. The anonymisation of the IP address sufficiently takes into account the interest of users in their protection of personal data. For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en

    Duration of storage

    The data will be deleted as soon as they are no longer needed for our recording purposes, at the latest after 14 months.

    Conversion measurement and custom audience with the Facebook Pixel

    The Facebook pixel is a JavaScript code that can be used to track and optimize conversions and capture remarketing target groups (custom audience). Conversion tracking uses the specific tracking code, which is personalized with target indicators, to track users’ paths on the website. Custom Audience is a target group option that allows the website provider to reach people on Facebook who have visited his website. These people can be automatically grouped by the specific actions on the website. This information is transmitted to Facebook via the tracking code.

    The Facebook ID is also recorded. We would like to point out that the personal data of individual users is anonymous to us and is encrypted locally on the system. The data is thus forwarded in a secure manner to Facebook, where it is stored and processed. However, Facebook is able to link this to your Facebook account and use it for its own advertising purposes in accordance with Facebook’s data usage guidelines. Information about Facebook’s data usage policy can be found at: https://www.facebook.com/about/privacy/.

    The encrypted data will only be used for the matching process, will not be shared with third parties or other advertisers and will be deleted immediately upon completion of the matching process. You may opt out of using Facebook Pixel at the following page: https://www.youronlinechoices.eu

    Facebook Custom Audience with email addresses

    Facebook Custom Audiences is a remarketing campaign in which the advertiser uses an algorithm to encrypt the email addresses of its customers collected and used for this purpose and uploads this non-personal checksum (hash values) to the Facebook server. Facebook can compare this transmitted data with its inventory of encrypted user IDs and save the matches in the advertiser’s customer account as “Customer Audiences” (= user-defined target group) and advertise in a targeted manner. At the end of the comparison, all uploaded hash values are deleted again.

    Further information on the scope of the survey and the further processing and use of the data by Facebook Custom Audiences can be found in Facebook’s data protection guidelines, which can be found at https://www.facebook.com/ads/website_custom_audiences/ and https://www.facebook.com/privacy/explanation , among other places. The conditions for custom audiences can be found at https://www.facebook.com/ads/manage/customaudiences/tos.php. You may opt out of collecting and using information for online advertising to specific audiences by following this link: https://www.facebook.com/ads/website_custom_audiences/

    Google Custom Match with email addresses

    At Google Customer Match, advertisers import their own lists of customer email addresses into their Google AdWords account, which are encrypted using an algorithm. Customer Match compares the anonymized email lists in AdWords with the registered users’ own database and can thus create targeted ads within Google Search, YouTube and Gmail and independently optimize campaigns. In addition, Google can track down similar customers with similar interests on the basis of the uploaded user lists.

    With the “customer comparison” function, Google creates a central source of information for retargeting customers (i.e. visitors are recorded on one website and addressed again on other websites with targeted advertising). The guidelines for the “customer comparison” function apply to the data provided by the advertiser: https://support.google.com/adwordspolicy/answer/6299717?hl=en.

    For further information, please refer to Google’s privacy policy at: https://www.google.com/intl/en/policies/privacy/. You can edit the settings for personal data and privacy at Google “My account”:  https://myaccount.google.com/intro?hl=en

    Google Remarketing / Google Ads

    This website uses Google Remarketing, which is software used to serve interest-based advertisements to users of our websites. Google Remarketing uses cookies (see above). Data processing in this context is based on Art. 6 Para. 1 lit. f DS-GVO. This function can be technically prevented by the user of the web pages by deactivating JavaScript and cookies in his web browser.

    Details on the necessary settings can be found in the product descriptions and instructions of the various browser providers. Data processing by Google can also be prevented by the user using a browser add-on to deactivate Google. Further information on the terms of use and data protection of Google Remarketing/Adwords can be found at https://policies.google.com/technologies/ads?hl=en.


    We use Hotjar to better understand the needs of our users and to optimize the offerings on this website. Hotjar’s technology helps us better understand our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and dislike, etc.) and helps us tailor our offerings to our users’ feedback. Hotjar uses cookies and other technologies to collect information about the behavior of our users and their devices (including, but not limited to, the IP address of the device (collected and stored only in an anonymous form), screen size, unique device identifiers, information about the browser used, location (country only), preferred language for viewing our website). Hotjar stores this information in a pseudonymous user profile. The information will not be used by Hotjar or by us to identify individual users or merged with other information about individual users. For more information, see Hotjar’s Privacy Policy.

    You may opt-out of Hotjar storing a user profile and information about your visit to our website, as well as Hotjar setting tracking cookies on other websites, by clicking this opt-out link.

    Disabling Tracking Features
    To disable the tracking and advertising features, simply click here.


    Newsletter and postal mailings

    Description and scope of data processing

    On our website you have the possibility to subscribe to a free newsletter via e-mail. When registering for the newsletter, data from the input mask will be transmitted to us.

    Your consent will be obtained for the processing of the data during the registration process and reference will be made to this data protection declaration.

    In such a case, the newsletter will only send direct advertising for our own similar goods or services.

    No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for the dispatch of the newsletter.

    Use of data for postal advertising and your right of objection

    You can also register to receive mailings about interesting offers and information about our products. For this purpose, the following data is stored in summarised lists:

    -First name and surname

    -Postal address

    -Profession, industry or business name


    You can object to the storage and use of your data for these purposes at any time by sending a message to our customer service info@rukuevent.com .

    Legal basis for data processing

    The legal basis for the processing of data by the user after registration for the newsletter is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.

    Purpose of data processing

    The collection of the user’s e-mail address serves to deliver the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.

    Duration of storage

    The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The user’s e-mail address will therefore be stored as long as the newsletter subscription is active.

    Objection and removal possibility

    The subscription of the newsletter can be cancelled by the respective user at any time. The unsubscription from the newsletter can either be done by sending a message to the above mentioned contact person of the responsible person or via a link in the newsletter.


    VII. Registration for advice, offer and orders

    Description and scope of data processing

    On our website, we offer users the opportunity to register for a consultation, an offer and the purchase of our products by providing personal information. The data is entered into an input mask and transmitted to us and stored. A transfer of data to third parties does not take place. The following data is collected as part of the registration process – sometimes as an option:

    (1) company

    (2) first name

    (3) surname

    (4) telephone number

    (5) E-mail address

    (6) Street and house number

    (7) Postcode

    (8) place

    (9) country

    Legal basis for data processing

    If the registration serves the fulfillment of a contract of which the user is a party or the implementation of pre-contractual measures, then the legal basis for the processing of the data is Art. 6 (1) lit. b GDPR.

    Purpose of data processing

    A registration of the user is necessary to fulfill a contract with the user or to carry out pre-contractual measures.

    Duration of storage

    The data will be deleted as soon as it is no longer necessary for the purpose of its collection.


    We only transfer personal data to third parties if this is necessary within the scope of the contract, for example to the bank responsible for processing the payment. A further transmission of your data about for purposes of the advertisement does not take place. You can contradict the use of the e-mail address stored in the order at any time free of charge. Simply send an e-mail to the contact person named above.

    Encrypted payments on this website

    The payment transactions via the common means of payment (Visa / Mastercard, direct debit) takes place exclusively via an encoded SSL connection. You can recognize an encrypted connection by changing the address line of the browser from “http: //” to “https: //” and the lock symbol in your browser line. In the case of encrypted communication, your payment details that you submit to us can not be read by third parties.

    As a user, you have the option of canceling the registration at any time. You can also change the data stored about you at any time. For this it is sufficient if you send us a message to the contact person mentioned above.

    If the data are necessary for the fulfillment of a contract or for the execution of pre-contractual measures, a premature deletion of the data is only possible, as far as contractual or legal obligations do not preclude a deletion.


    VIII. Contact form and e-mail contact

    Description and scope of data processing

    On our website is a contact form available, which can be used for electronic contact. If a user realizes this possibility, the data entered in the input mask – sometimes optional – is transmitted to us and stored. These data are:

    (1) company

    (2) first name

    (3) surname

    (4) E-mail address

    (5) telephone number

    (6) Postcode

    (7) Street and house number

    (8) Country

    (9) Selection product group

    At the time of sending the message, the following data is also stored:

    (1) Date and time of registration

    For the processing of the data in the context of the sending process your consent is obtained and referred to this privacy statement.

    Alternatively, you can contact us via the e-mail address provided in the imprint. In this case, the user’s personal data transmitted by e-mail will be stored.

    In this context, there is no disclosure of the data to third parties. The data is used exclusively for processing the conversation.

    Legal basis for data processing

    Legal basis for the processing of the data is in the presence of the consent of the user Art. 6 para. 1 lit. a GDPR.

    The legal basis for the processing of the data transmitted in the course of sending an e-mail is Article 6 (1) lit. f GDPR. If the e-mail contact aims to conclude a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

    Purpose of data processing

    A registration of the user is necessary to fulfill a contract with the user or to carry out pre-contractual measures.

    Duration of storage

    The data will be deleted as soon as it is no longer necessary for the purpose of its collection.


    The user has the possibility at any time to revoke his consent to the processing of the personal data. The revocation may take place free of form and should be sent by e-mail, by fax or by letter to the above responsible if possible. All personal data stored in the course of contacting will be deleted in this case.


    IX. Social media plugins of Facebook, Google+, LinkedIn and Twitter

    Our website uses social plug-ins (“plug-ins”) from the social networks Facebook, Google+, LinkedIn and the microblogging service Twitter. These services are provided by Facebook Inc., Google Inc., LinkedIn Corporation and Twitter Inc. (“Providers”).

    Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). An overview of the Facebook plug-ins and their appearance can be found here: https://developers.facebook.com/docs/plugins

    Google+ is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. An overview of the Google plug-ins and their appearance can be found here: https://developers.google.com/+/web/

    LinkedIn is operated by LinkedIn Corp. 2029 Stierlin Court, Mountain View, CA 94043, USA. An overview of the LinkedIn buttons and their appearance can be found here: https://developer.linkedin.com/plugins

    Twitter is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA. An overview of the Twitter buttons and their appearance can be found here: https://twitter.com/about/resources/buttons

    If you access a page of our website that contains such a plug-in, your browser establishes a direct connection to the servers of the respective provider. The content of the respective plug-in is then transmitted directly to your browser and integrated into the page. By integrating the plug-ins, the providers receive the information that your browser has called up the corresponding page of our website, even if you do not have a profile with the corresponding provider or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a server of the respective provider in the USA and stored there. If you are logged in to one of the social networks or social platforms, the providers can directly assign your Facebook, Google+, LinkedIn or Twitter profile to your visit to our website. If you interact with the plugins, for example, the “Like”-, the “+1”-, the “Recommend”- or the “Twitter”-button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published on the social network or social platform or on your Twitter account and displayed in your contacts there. The purpose and scope of the data collection and the further processing and use of the data by the providers as well as your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the providers:

    Facebook: http://www.facebook.com/policy.php
    Google: https://developers.google.com/+/web/buttons-policy
    LinkedIn: https://www.linkedin.com/legal/privacy-policy
    Twitter: https://twitter.com/privacy

    If you do not want Facebook, Google, LinkedIn, or Twitter to assign the data collected via our website directly to your profile in the respective service, you must log out of the corresponding service before activating the plugins. Or you can also prevent it with add-ons for your browser, ex. script blocker „NoScript“ (http://noscript.net/).

    X. Data protection rights of the data subject

    If a responsible person processes your personal data, you are considered as data subject for the purpose of the GDPR. Each data subject has the right to information under Article 15 GDPR, the right to rectification under Article 16 GDPR, the right to erasure pursuant to Art. 17 GDPR, the right to restriction of processing under Article 18 GDPR, the right to object under Article 21 GDPR and the right to data portability under Article 20 GDPR. In addition, there is a right of appeal to the data protection supervisory authority.

    Furthermore, you have the right to revoke your privacy statement at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

    For questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data as well as revocation of any given consent or objection to a particular use of data, please contact the responsible person mentioned in the imprint on our website.


    As of May 2018 – HBS GmbH


    Note: The German original of this document is the only legally binding and applicable version; translations to other languages are all based on this original. We shall not be liable for misunderstandings resulting from any translations.

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