The new world of RUKUevent
As an innovative and service-oriented manufacturer of canopy tents, beer tent furniture and beer stands, it is our everyday business to adapt to current customer requirements and to continuously improve our products. This striving for modernization now entails various reforms concerning ourselves:
We want to present ourselves in an even more innovative, lively and clear way – yet stay recognizable.
First: A look back to our roots
After having brought the very first aluminium canopy tent under the brand name atento onto the German market more than 20 years ago as HBS GmbH, we’ve set another milestone in our company history with the takeover of the traditional brand RUKU in 2014.
Today, we possess a well-balanced product portfolio for a perfect outdoor presence with our premium brands atento – Das Faltzelt and RUKU Klappmöbel. The multitude of commonalities of these two product sectors have made us think about a common future of both brands…
We are changing – but we’ll remain true to ourselves
The final decision for our future and us was made on 1 October 2017. From now on, the products of both brands shall choose the same path – united under a single name. Since then, it is settled:
》atento and RUKU will become RUKUevent.《
We change our name, our logo, our web presence.
What doesn’t change is our great passion with which we’ll continuously create and sell canopy tents, beer tent furniture and beer stands. The quality and durability of our products will, just as the perfect service and personal consultation, remain our top priority. For you. And your requirements.
The new web presence of RUKUevent
As a result of this, we can now proudly present you our new website as well. Apart from colours, fonts and texts, the whole concept of contents of our website has been revised. For you as user, this means easier navigation – on your desktop computers as well as on your mobile devices. The contents can be found quicker and are more comprehensible. You can now access our new global website via www.rukuevent.com. Visit it now!
And that’s just the start… The year 2018 will bring even more reforms. We won’t tell too much – but: We’ll enhance our product range even further – new products and a new, third series of canopy tents are coming soon… Be prepared!
Your team of RUKUevent